I help brands with good ethos do better.
I'm an entrepreneur and marketing strategist who builds growth for social impact brands and community-rooted businesses, drawing on 15+ years of work that spans grassroots organizing, program building, corporate marketing, and building mission-driven companies from the ground up.
15+ Years of Mission-Driven Marketing
I'm a marketing and partnerships professional with 15+ years spanning grassroots organizing, tech, social enterprise, and the public sector. I got my start building community spaces and raising sustainability awareness at B.E.A.N. Inc., and dedicated 1,700 hours as an AmeriCorps alum serving low-income communities in Syracuse, NY.
That grassroots foundation shaped every role since — from advertising operations and campaign performance at Amazon and Facebook, to co-founding good dirt®, a functional mushroom beverage brand scaled to national retail including Sprouts, to managing outreach and marketing for the City of Austin's customer assistance programs, reaching 35,000+ households.
I hold a BS in Digital Marketing from FIT, graduating Magna Cum Laude, with a track record of turning mission-driven work into measurable results. In my free time I run a postcard exchange community and love to travel.
Brands I've Built & Grown
From startup to enterprise — turning good values into measurable brand growth.
good dirt®
Co-founded a functional mushroom beverage brand from concept to national retail — landing shelf space at Sprouts and other major retailers through strategic brand positioning, community marketing, and mission-aligned storytelling.
Amazon
Managed advertising operations and campaign performance across Amazon's digital ad platform, optimizing spend and improving measurable outcomes at scale.
Meta / Facebook
Provided strategic counsel on digital campaign performance and community outreach programs, bridging data-driven insights with mission-aligned goals.
City of Austin
Led outreach and marketing for customer assistance programs, reaching 35,000+ low-income households through targeted multi-channel campaigns.
Ready to grow your brand?
Whether you're launching something new or scaling what you've already built, I partner with brands whose missions I believe in. Let's see if we're a fit.