Lynn Callaway
Lynn Callaway

Organizer. Founder. Strategist. Helping brands built to do good.

Brands seen in

West Elm
Sprouts
Magnolia Home
Essence

I'm an entrepreneur and marketing strategist who builds growth for social impact brands and community-rooted businesses, drawing on 15+ years of work that spans grassroots organizing, program building, corporate marketing, and building mission-driven companies from the ground up.

Lynn Callaway
About Lynn

Mission-Driven Marketing

I'm a marketing and partnerships professional spanning grassroots organizing, tech, social enterprise, and the public sector. I got my start building community spaces and raising sustainability awareness at B.E.A.N. Inc., and dedicated 1,700 hours as an AmeriCorps alum serving low-income communities in Syracuse, NY.

That grassroots foundation shaped every role since, from advertising operations and campaign performance at Amazon and Facebook, to co-founding good dirt®, a functional mushroom beverage brand scaled to national retail including Sprouts, to managing outreach and marketing for the City of Austin's customer assistance programs, reaching 35,000+ households.

I hold a BS in Digital Marketing from FIT, graduating Magna Cum Laude, with a track record of turning mission-driven work into measurable results. In my free time I run Faraway, a postcard exchange community, and love to travel.

15+
Years of Experience
Six-figure
Retail Partnership Landed
1,700
AmeriCorps Hours
35,000+
Households Connected to Vital Resources

Recent Work

Co-Founder & Brand Lead
good dirt®

Co-founded a functional mushroom beverage brand from concept to national retail, landing shelf space at Sprouts and other major retailers through strategic brand positioning, community marketing, and mission-aligned storytelling. Built social impact into the brand's DNA through partnerships with mycology organizations like Mycelium Matters, advancing fungi research and community education alongside commercial growth.

Brand StrategyCPGNational RetailCo-Founder
Ollie & Otto
Founder

Ollie & Otto

I founded Ollie & Otto, a social impact skincare company creating non-toxic personal care items for the entire family. For every product sold, the brand provided water to an individual in need, with contributions funding water wells in countries like Haiti and West Africa. It was a powerful example of how purpose and product can work together to create tangible, global impact.

Social ImpactCPGFounderSustainability
Meta
Advertising Operations

Meta

I worked in Advertising Operations at Meta, supporting small and mid-sized businesses in building paid social strategies that expanded their reach. I collaborated across creative, analytics, and data science teams to test new ad products and troubleshoot features that improved performance for advertisers.

Social MediaStrategyCommunity
City of Austin
Marketing & Outreach

City of Austin

I managed outreach and communication for the City of Austin's customer assistance programs, connecting vulnerable populations to vital resources. I designed a partnership framework with public agencies and corporate partners reaching 35,000+ households across the city. In collaboration with Austin Public Health, I also launched an outreach program specifically for pregnant women and women with children.

Public SectorCommunity OutreachMulticultural Marketing
AmeriCorps
AmeriCorps Alum

AmeriCorps

As an AmeriCorps alum, I dedicated 1,700 hours of service to low-income communities on the Southside of Syracuse, NY. I worked directly with residents to address community needs and build local capacity. This experience grounded my career in grassroots organizing and community-centered impact.

Community OrganizingPublic ServiceAmeriCorps
Let's Work Together

Ready to grow your brand?

Whether you're launching something new or scaling what you've already built, I partner with brands whose missions I believe in. Let's see if we're a fit.

Brand Strategy
Content Marketing
Partnerships
Community Marketing
Media & Speaking

Let's Connect

For media inquiries, interview requests, or speaking engagements, fill out the form below and Lynn's team will get back to you promptly.